How Can We Help?

Here’s How We Do It

Shoppers

Shoppers

We continuously deliver proprietary How America Shops® research to help you understand the shopper’s life, shopping universe, and the arc of their spending and shopping.

Retailers

Retailers

We know what’s on the minds of retailers, because we have trusted relationships across channels, in the US and globally. Our priority is to constantly stay engaged to provide you with strategic insights outside your “everyday” relationships.

Activation

Activation

We help you build and activate your future retail strategy – with customers and your organization [from the C-suite to category managers, and customer teams]. The best strategy means nothing if you can’t activate it.

Our Management Team

WENDY LIEBMANN

WENDY LIEBMANN

CEO & Chief Shopper

“ We believe in the transformational power of a great retail experience. And a great pair of shoes.”

CANDACE CORLETT

CANDACE CORLETT

President

“ We predict the future of retail - boldly without hesitation but with lots of validation.”

ELISE MARSHALL

ELISE MARSHALL

Executive Director Business Development

“ We help clients leapfrog not crawl to the future.”

ELIZABETH GRETKOWSKI

ELIZABETH GRETKOWSKI

Senior Consultant

“ We are passionate about shoppers, shopping and retail.”

KACI FLOYD

KACI FLOYD

Consultant Analyst

“ We begin with “what is the question?”, that's the basis for all our work.”

KHANTHIWA SELTZER

KHANTHIWA SELTZER

Research Manager

“ We know retailers and manufacturers can actually work together - because we help them do it.”

MARYANN JAVIER

MARYANN JAVIER

Director of Creative Services

“ We believe there is ‘no box’ to think outside of anymore. That’s the foundation of our retail strategy.”

KARIN GOMEZ

KARIN GOMEZ

Office Manager

“ We are great storytellers, we connect the dots in a simple story you can act upon.”

WENDY LIEBMANN

CEO & Chief Shopper

Wendy founded WSL to get clients out of their ivory towers to meet shoppers on the selling floor – physical or digital.  She has extensive global experience in marketing, retail, and research, beginning in her native Australia where she learned to be a passionate Chief Shopper.  Her credo is, if you want to see the future, follow the shopper. She continually challenges the team and clients with the question, “Is the shopper in the room?”

“We believe in the transformational power of a great retail experience. And a great pair of shoes.”

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CANDACE CORLETT

President

Candace oversees WSL’s How America Shops® and client research.  Her background combines the best of classic package goods marketing with an entrepreneur's spirit.  Her passion is observing Shopping Life®.  Through a combination of intuitive observations and survey data, Candace and the WSL team are at the forefront of shopper insights, preparing clients for what's next. 

“We predict the future of retail - boldly without hesitation but with lots of validation.”

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ELISE MARSHALL

Executive Director Business Development

Elise has extensive experience in Market Research, Marketing, and Business Development in Beauty, Health, Spirits and Retail in both the luxury and mass sectors.  She is passionate about understanding new and returning client needs.  Her ultimate goal is to help clients activate future retail strategies to generate success. 

“We help clients leapfrog not crawl to the future.”

ELIZABETH GRETKOWSKI

Senior Consultant

Elizabeth manages custom consulting projects for clients in the Beauty, Retail, Food, Home, and Entertainment. Her experience at WSL includes building Future of Retail, digital and e-commerce strategies for global clients. So if you want to know the latest in retail anywhere in the world, she’s your person.

“We are passionate about shoppers, shopping and retail.”

KACI FLOYD

Consultant Analyst

Kaci supports consulting projects for clients in the Beauty, Retail, Food, and Home sectors, and helps execute our Retail Safari® innovation tours. She's a recent college graduate with experience in the sustainable retail world. She's passionate about helping businesses understand the new generation of shoppers and how they influence and change Shopping Life®.

“We begin with “what is the question?”, that's the basis for all our work.”

KHANTHIWA SELTZER

Research Manager

Khanthiwa (Pap) manages How America Shops® syndicated research and custom quantified and qualitative research. Her background is in consumer insights and research. She brings a global view to WSL clients having lived in 3 different countries, and with a decade of research experience in Asia and North America.

“We know retailers and manufacturers can actually work together - because we help them do it.”

MARYANN JAVIER

Director of Creative Services

Maryann oversees WSL’s brand image, including the design of our research reports, custom consulting and presentations deliverables. She manages our website, insights library and our social media.  Her background in branding, art direction, and web design ensures our communications are always relevant and impactful.  She has taught us that if we don’t look good you won’t read it.

“We believe there is ‘no box’ to think outside of anymore. That’s the foundation of our retail strategy.”

KARIN GOMEZ

Office Manager

Karin has significant experience in office administration, human resources, employee relations and team building. She is responsible for day-to-day operations, vendor relations and office management.  Most importantly, she takes care of our much-beloved clients every day. 

“We are great storytellers, we connect the dots in a simple story you can act upon.”

Thank you.

Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call 212.924.7780.

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