How Can We Help?

Here’s How We Do It

Shoppers

We continuously deliver proprietary How America Shops® research to help you understand the shopper’s life, shopping universe, and the arc of their spending and shopping.

Shoppers

Retailers

We know what’s on the minds of retailers, because we have trusted relationships across channels, in the US and globally. Our priority is to constantly stay engaged to provide you with strategic insights outside your “everyday” relationships.

Retailers

Activation

We help you build and activate your future retail strategy – with customers and your organization [from the C-suite to category managers, and customer teams]. The best strategy means nothing if you can’t activate it.

Activation

Our Management Team

WENDY LIEBMANN

WENDY LIEBMANN

CEO & Chief Shopper

“ We believe in the transformational power of a great retail experience. And a great pair of shoes.”

CANDACE CORLETT

CANDACE CORLETT

President

“ We predict the future of retail - boldly without hesitation but with lots of validation.”

MARYANN JAVIER

MARYANN JAVIER

Vice President Creative Services

“ We believe there is ‘no box’ to think outside of anymore. That’s the foundation of our retail strategy.”

MEREDITH SPECTOR

MEREDITH SPECTOR

Director of Research

“ We deliver insights that our clients use to leapfrog not crawl to the future.”

CANDACE CAMPBELL

CANDACE CAMPBELL

Research Manager

“ We know retailers and manufacturers can actually work together - because we help them do it.”

JOI PRATT

JOI PRATT

Senior Consultant Shopper Insights Activation

“ We are committed to linking WSL insights to your sales growth.”

ALEXANDRA CHILICKI

ALEXANDRA CHILICKI

Retail Innovation Consultant

“ We deliver the latest retail innovations for clients to imagine new ways to impact shoppers”

KARIN GOMEZ

KARIN GOMEZ

Office Manager

“ We are great storytellers, we connect the dots in a simple story you can act upon.”

WENDY LIEBMANN

CEO & Chief Shopper

Wendy founded WSL to get clients out of their ivory towers to meet shoppers on the selling floor – physical or digital.  She has extensive global experience in marketing, retail, and research, beginning in her native Australia where she learned to be a passionate Chief Shopper.  Her credo is, if you want to see the future, follow the shopper. She continually challenges the team and clients with the question, “Is the shopper in the room?”

“We believe in the transformational power of a great retail experience. And a great pair of shoes.”

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CANDACE CORLETT

President

Candace oversees WSL’s How America Shops® and client research.  Her background combines the best of classic package goods marketing with an entrepreneur's spirit.  Her passion is observing Shopping Life®.  Through a combination of intuitive observations and survey data, Candace and the WSL team are at the forefront of shopper insights, preparing clients for what's next. 

“We predict the future of retail - boldly without hesitation but with lots of validation.”

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MARYANN JAVIER

Vice President Creative Services

Maryann leads the WSL’s brand image and is responsible for the overall design conception and creation of our research reports, custom consulting services, Retail Safari® innovations, videos, and marketing initiatives. She strategically manages our website, insights library, social media, and Retail Innovation services. Her art direction, branding, presentation, marketing, and web design background ensure our communications are always relevant, clear, and impactful.  She has taught us that if we don’t look good, you won’t read it.

“We believe there is ‘no box’ to think outside of anymore. That’s the foundation of our retail strategy.”

MEREDITH SPECTOR

Director of Research

Meredith brings a wealth of marketing and research experience from senior-level roles at Nielsen, The NPD Group, and Cablevision. Her expertise is applying her deep consumer & shopper knowledge to help brands and retailers make fact-based business decisions for their future success.

“We deliver insights that our clients use to leapfrog not crawl to the future.”

CANDACE CAMPBELL

Research Manager

Candace brings with her two decades of experience in market research. She takes pride in being a  data storyteller, connecting fact-based insights and human emotions needed for strategic planning and sales growth. Candace ran her own company for 20 years providing feedback from audiences to event planners to help them satisfy their audience (aka shoppers) expectations. Candace considers herself a “matchmaker” who builds meaningful and lasting relationships between brands, retailers and their target audience. 

“We know retailers and manufacturers can actually work together - because we help them do it.”

JOI PRATT

Senior Consultant Shopper Insights Activation

Joi is responsible for activating shopper insights into shopper marketing strategies and programs that will grow sales for our clients. Her career has been focused on insights analysis and activation, working with mass and specialty retailers and top CPG brands.

“We are committed to linking WSL insights to your sales growth.”

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ALEXANDRA CHILICKI

Retail Innovation Consultant

Alexandra (‘Allie’) is responsible for delivering a continuous flow of cutting-edge retail innovations for our WSL Retail Safari® and social channels. She uses a combination of research, store imagery from around the globe, and written words to tell stories about must-see innovations that are shaping the retail landscape. Allie brings her skills in content marketing, copywriting, and merchandising to this position to inspire clients to own innovation in brick stores and online retail.

 

“We deliver the latest retail innovations for clients to imagine new ways to impact shoppers”

KARIN GOMEZ

Office Manager

Karin has significant experience in office administration, human resources, employee relations and team building. She is responsible for day-to-day operations, vendor relations and office management.  Most importantly, she takes care of our much-beloved clients every day. 

“We are great storytellers, we connect the dots in a simple story you can act upon.”

Thank you.

Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call 212.924.7780.

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