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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Rising Prices Everywhere

Rising Prices Everywhere

Higher prices on everything from carryout tacos to gas in the car have gotten shoppers’ attention, and 85% have had to rethink their spending.

The new WSL report, Rising Prices Everywhere, prepares you to respond by knowing where your category is on the shoppers’ “cut back” list.

This report ranks 22 consumer product categories, on the shoppers’ cut back list, plus the activities we just returned to post COVID, eating out, entertainment and buying new clothes!

It also covers the mass retailers who are winning and those who are losing shoppers. (Sometimes it’s not just about lowest price but also about avoiding the temptation to overspend.)

In this report you will receive:

  • Profile of shoppers who are cutting back now as well as those who are being more cautious in anticipation of higher prices to come.
  • Expectations for the future of pricing (spoiler: most feel higher prices are here to stay.)
  • Retailer switching among mass merchants and the new smaller format and value retailers.

To access the full report, contact us directly or log into your WSL Library account.

See our related article: Shoppers Cutting Back, Not Doing Without

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Rising Prices Everywhere

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