Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.
And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.
As prices rise nationwide, dollar channel retailers have an opportunity to entice more visits to their stores. On this Retail Safari®, there is lots of innovation from Dollar General, including digital and health innovations, its smaller DGX concept for busy urban Millennials, and pOpshelf – the “younger sister” of a traditional Dollar General (that looks more like a Target) for Gen Z and Millennial suburban shoppers.
Plus, have a look inside a newly renovated Five Below, with a new persona created through signing and images – and on-trend merchandise that appeals to mothers and their toddler, teen, and tween shoppers.
These concepts reinforce that shoppers can still shop on a budget, but in a “happy store” that is well-lit with convenience, simple navigation, vibrant messaging, digital shopping tools, and healthier options at affordable prices.
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